How many of you have watched a runway fashion show and thought, will anyone actually wear that? I do it all the time. 2010 has, so far, given a new and extreme meaning to over the top fashion. We’ve all seen them on the catwalk this year. Designer’s choosing to use lace, cut-outs, slits, mesh, leather, and peculiar bits and pieces placed wherever there seems to be room. These bizzare-looking designs are flaunted at fashion week in Milan , New York, Paris and London to name a few, yet most of them look like they couldn’t possibly be comfortable for more than a few minutes.
I know we’ve just seen a number 2010 Autumn/Winter designs, but the fashion line that prompted me to write this post is by the designer who inspired many of Lady Gaga’s strange ensembles – Ara Jo. Her 2010 Spring/Summer line was based on the mermaid theme. If like me you expected flowy, colourful, ultra-feminine garments, because of the mermaid concept, then you’ll be surprised. These designs will burst your bubble of imagination that you previously had about mermaids. Yes there’s colour – but with the way some of these dresses are cut and the amount of flesh on show, I think it’s safe to say that you can’t see ordinary folk parading the streets in this eccentric, to say the least, dress (or whatever you want to call it).
I understand that some fashion designers look at fashion as an art form and like to push boundaries, but seriously, is this look ever going to be commercially plausible? I think not. A number of fashion designers produce couture wear strictly for celebrities, while the fashionistas amongst us are left to talk about them in shock (just like I am). Is this a way of getting us interested in their work with the hope of selling the more mundane end of their collections to us? Most probably yes.
You have to admit, apart from Lady Gaga (who has been draped in every material available in the fabric store), there is no other person on the planet who could pull off this look on an ordinary day. With that said, Ara Jo definitely has an odd and unique talent – it’s just not my cup of tea!






Natalie Scott
3 years, 2 months ago
I understand completely where you’re coming from with this collection…and yes Lady Gaga is the only person i could think of, who could get away with this extreme look.
Some designers do get a bit carried away with their designs and do often use the ‘art excuse’. I say, makes clothes we’d actually wear of display them at an arts exhibition; simple really.