This time last year Russell Brand was the name on everyone’s lips for all the wrong reasons.

The actor and comedians’ ill- timed prank phone call on Jonathan Ross’ Radio 2 show developed into the now infamous Sachsgate scandal and a number of outraged members of the public hoped the scandal would prove the final straw and see the end of Brand’s career.

In the 12 months since the Sachsgate scandal, Russell Brand has undergone a transformation of sorts from being a comedian and lothario, whose fame was equally split between fame and infamy. To becoming one half of the hottest celebrity couple on the planet and arguably as revered a British export as Robert Pattinson and the Harry Potter franchise.

So what’s caused this change in opinion?

I would argue that this change in opinion is caused by Russell Brand’s real talent, he is effortlessly charming.

I have never met Russell personally and when he first came to prominence as a comedian I didn’t find him funny, however recently (mainly thanks to Channel 4 screening the Big Fat Quiz of the Year – to which Russell is a panellist) I have discovered the effortless ability in which he can encapsulate an audience and then convert him to his Twilight-esque team. (Formerly Team Russell, now Team Raty)

It also helps that Russell has been tamed in his allegedly wild ways by one of the most talked about pop stars in the world, Ms Katy Perry.

Together the singer of ‘I kissed a girl’ and the self proclaimed “S & M Willy Wonka” have sent Hollywood and entertainment media in general into a frenzy that hasn’t been seen since the early weeks of Brangelina.

But after 3 ½ months of dating are the couple truly in love? Or does this romance cast the spell of Hollywood once more?

With Katy rumoured to release her 3rd album this year and Russell’s new movie Get Him to the Greek (a spin off from Forgetting Sarah Marshall) coming out in the summer one thing is for certain.

2010 is almost certain to see Russell crowned as the new king of star land, and Raty confirmed as the new Brangelina.