The wardrobe design productions who play their role in film and cinema take on a huge task of syncing screenplay and fashion. Coupling the responsibility of staying in line with a character as well as enhancing audience’s style aspirations. This when done successfully can be as prominent as the plot points of the story. Gossip Girl, Mad men and Sex and the City owe nearly as much to the wardrobe stylists work as the scriptwriters. Cinema wise pearl necklaces, classic black shift dresses familiar from ‘Breakfast at Tiffany’s’ and oversized boyfriend blazers and stone wash denim seen in ‘Suddenly Susan’ show a strong relationship between Film and Fashion. In an ever advancing market where people are hungry to have things as quickly as they see them, film and television is a new medium for designers to reach new markets and customers.
Lady Gaga’s most memorable music video yet, ‘Bad Romance’ featured otherworldly pieces by Alexander McQueen. The collaboration on the cinematic element complimented the equally stimulating designs. With heavy rotation on MTV a new audience unfamiliar with his previous work will now be able to recognise the late McQueen’s signature style daily. Gaga also parades comfortably around in notorious Armadillo heels which at 12-inches and unflattering shape and structure have been nicknames “Monster Shoes” along with the very statuesque ‘Dragon Shoes’. Audrey Hepburn’s iconic turn as ‘Holly Golightly’ in ‘Breakfast at Tiffanys’ features the legendary Burberry rain trench coat and is still often mimicked by many high street shops all over the world. The prominent British House is just as famed respectably for its British trench coat as its chequered house pattern. The Vivienne Westwood wedding dress and the Manolo Blahniks featured in the ‘Sex and the City’ movie was more applauded than any other garment featured in the film. Essentially cinema and music is about drama and theatricality not much unlike fashion, its collaborations should applauded, not just seen as commercial value.