In fashion, money does not equal style. In fact a great many of the most stylish icons of all time originated from by no means well-off descent, Chanel, Audrey Hepburn and Twiggy, to name a few. Day after day photographs of celebrities adorned in designer dresses captivate the world. Females everywhere pour over images of Swarovski-covered ballgowns, silk-crêpe minidresses, and sequinned frocks, complete with designer labels and, for most, an out-of-range price tag. But we all know you need money to afford those luxurious labels, and a considerable amount of wardrobe space!
But the fashion industry seems to have found an answer – a way we can all wear the best, a new label, a new dress, for every single occasion.
Renting.
The concept of renting items has been around for years. We pay a visit to our local Blockbuster for the perfect movie, just as we type in a web address to rent that bag we want so much. Now just as renting films has evolved to websites such as lovefilm delivering the film to your doorstop, you can now rent designer dresses to be delivered to you. Spotted in various magazines, including the fashion bible, Vogue, itself, is new website www.girlmeetsdress.com. For just a fraction of the retail price, any woman can rent an exclusive designer dress to make their prom/wedding/date be extra special. The simple layout of the website allows you to browse the dresses; comparing the original retail price with the considerably fewer pennies you will be parting with.
Labelled by The Guardian as “one of the hottest internet fashion retails”, Girl Meets Dress invites you to borrow Cheryl Cole’s latest dress, allowing you to experience the ultimate idea for recession dressing. But more than that, Girl Meets Dress allows you to wear countless items and then return them, instead of wearing a dress once then piling it back in your wardrobe to collect dust.
Renting seems the perfect solution in this modern world, where, lets face it, we only wear items in our wardrobes a few times before moving onto something new. Websites such as Girl Meets Dress offer the chance to always be seen in something new, which definitely seems the smart, and cost-efficient, way to shop.
