Robert Pattinson has inspired a new range of M&S underwear named the R Pant.
The range of low rise briefs and trunks are designed to be worn under skinny fit jeans and trousers, a look popularised by celebrities like Russell Brand and Mark Ronson who have also been named as inspirations for the design.
It’s hoped the new marketing campaign will “sex up” its underwear range and help it appeal to a younger demographic.
Despite being the namesake of the range, which hits stores in September, Robert Pattinson will not star in the ad campaign.
We’re sure many girls want to get their hands on Robert Pattinson’s pants but we don’t think this is quite what they had in mind…
