The 29 year-old ex-squaddie is one of the many success stories of the Trust. His advice to budding entrepreneurs? “Just go for it!”

Simon Masters left school with no qualifications and few prospects. The young man went straight into the British Army, where he developed an idea for his own business. After completing his service in the forces, he returned to his family home in Sussex to pursue his dream. His plan was to set up Masterplant, now a thriving landscaping, groundworks and conservation business operating in Kent and Sussex in the South East of England.

His local Enterprise Centre helped by sending him on a business course, refining his business plan and preparing him for life as a civilian. The staff on the course directed him towards the Prince’s Trust, which played a key role in helping Masterplant get off the ground. The funding and support he received from the Trust, the Royal British legion and Capitalise Business Support helped him to acquire the heavy machinery he needed to take steps towards expansion, “and it was downhill from there”.

However, he believes that on top of financial aid, the most valuable thing the Trust provides for young entrepreneurs is the moral support and inspiration provided through the mentoring program; “on the down days… you’ve always got someone to talk to”.