On Monday the Tate Modern put out an appeal for identical twins to appear in an installation for their Autumn show. The task: to sit underneath a Damien Hirst painting whilst people look (more like gawp and stare) at you.

The Tate is recreating Hirst’s famous 1992 stunt from Cologne’s Unfair art fair, where a pair of identical twins sat in silence under a pair of Hirst’s spot paintings. Curator Catherine Wood said: “When it was originally staged there was one set of twins reading a book, and another knitting. We’ll have a rota and they will be able to do things while they sit there.”

The piece is part of the Tate’s Autumn show, Pop life: Art in a Material World, which opens in October. The show will examine the result of Andy Warhol’s statement that “good business is the best art”. The exhibition will look at generations over the past 30 years at their most self absorbed and present how they engage in self-promotion, create their own brands and use themselves as their muse and inspiration. Featured artists include Jeff Koons, Tracey Emin and Takashi Murakami.

 What makes this exhibition even more interesting is that this concept does not just apply to artists, rather it can be applied all genres of popular culture, most notably musicians, who carefully craft an image of themselves.

The Tate’s chief curator Sheena Wagstaff said the pieces aim to pinpoint the moment of the late 1980’s when “a key aspect of late Warhol became a thrilling legacy for subsequent generations of artists”.

The exhibition will highlight that the idea of the ‘struggling artist’ is no longer always viable, exploring the very modern phenomenon of artists infiltrating the cult of celebrity and becoming extremely famous and successful in their lifetime, unlike artists of the past like Vincent Van Gogh and Picasso.

Aside from the recreation of the Hirst piece, other highlights include Jeff Koons’ series ‘Made In Heaven’, his presentation of his relationship with his then porn star wife, Cicciolina through sculptures of the couple having sex. There will also be recreations of Tracey Emin’s first White Cube gallery solo show ‘My Major Retrospective’, which included some of the themes- such as her bedroom and teenage diaries that she would develop later into her most famous work.

Pop Art: Life in a Material World, Tate Modern, 1 Oct-17 Jan, 020 7887 8888, Tate Modern. To take part, email twins@tate.org.uk