The environmental issues facing the world today are so immense that here at t5m we like to champion anyone that devises clever ways for us to look fabulous and boost out green credentials. And fortunately for us, the luxury brands group PPR owned by Salma Hayek’s husband is leading the way.
Whereas once aesthetic yet eco fashion was the holy grain, today even the most luxury brands are on board. We have already had Anya Hindmarch’s range of ‘I am not a plastic bag’ totes selling for £300 on Ebay and Eley Kishimoto’s range of fair trade dresses for People Tree.
Now Home, the latest film sanctioning environmental issues directed by Yann Arthus- Bertrand and co-produced by director of the Fifth Element, Luc Benson is being sponsored by PPR, the luxury goods brand that owns fashion giants such as Balenciaga, Stella McCartney and Alexander McQueen. As a result of this sponsorship, PPR, owned by newlywed Francois Henry- Pinault, (as if we weren’t jealous enough of Salma Hayek already) is working with some of its top brands to produce ethical, environmentally-friendly pieces.
We could not be more excited that YSL (yes YSL) are producing a range of organic cotton t-shirts and totes which will be sold in their stores globally. Vogue has already predicted that the ‘Save the Planet, Save yourself’ tee will be a best seller. And luxury footwear extraordinaire Sergio Rossi has designed the ‘Eco-Pump’, a navy stiletto created entirely from sustainable products and bio-degradable packaging. And lastly our new high street favourite from across the pond, Banana Republic has just released the ‘Heritage Collection’, a range of 50 eco- pieces in their signature style ranging from £23 to £145.
Fashion forward, eco friendly and cheap, what more could we want?
To find out more about Home visit www.home-2009.com