Samsung Electronics has teamed up with breast cancer charity, Pink Ribbon, to launch the ‘Everybody’s Doing It’
online campaign to encourage women across the world to check for breast cancer and prevent the disease from spreading.
Ines Van Gennip, head of CSR at Samsung Electronics Europe added: “It’s so important that global brands such as Samsung use their influence to give women who advocate breast cancer awareness an even louder voice. This isn’t a disease that only affects older women, it can touch women of all ages and as many people as possible need to know.”
With support through Facebook, YouTube, Flickr and Twitter, the ‘Everybody’s Doing It’ campaign aims to reach at least this many women in Europe. This level of awareness could help save many lives not only in Europe but across the globe.
Samsung’s ‘Everybody’s Doing It’ campaign will culminate with a magical, garden-themed pop-up* celebratory party inside the atrium at the Westfield Shopping Centre in London on 15th October: Samsung’s European Breast Cancer Awareness Day. On this date, the women who appear in Samsung’s viral campaign plus celebrity guests, will gather at the Westfield Centre and make their own pledges to further raise awareness of breast cancer to as many people as possible. From the 16th until the 18th of October, the Samsung Pink Ribbon pop-up* will be transformed into a shopping haven and breast cancer information centre for everyone to visit.
Go to www.morethantalk.eu where you can find the video, Everybody’s Doing It, which features eight women whose lives have been affected by breast cancer. The video is intended to reach over 400,000 women (more than the number of women diagnosed with breast cancer in Europe every year.