As if we weren’t jealous enough already of her beautiful skin and perfect features, we’re now going to be seeing a whole lot more of Freida Pinto! The stunning actress has been confirmed as the new face of L’Oreal. The French beauty brand certainly knows how to pick a face: previous models for the company have included Beyonce, Penelope Cruz and Eva Longoria. Various beauty houses including Estee Lauder had been linked to the actress of the moment, but L’Oreal have clinched her. Pinto said she was “proud” to be involved with the company as one of their international spokeswomen
Pinto has been showcasing her fresh-faced beauty at various awards ceremonies and swanky parties, proving herself an expert at the natural skin, smoky eyed look. She hasn’t gone unnoticed in magazines either, she recently graced the cover of Indian Vogue and many beauty articles have featured her make-up favourites showing us how to ‘get the Freida look’. We love the fact that she has a natural glow and chooses a style that suits her age – there is nothing plastic or over-made up about this girl. And she’s only going to get more popular, starring in Woody Allen’s latest picture, currently being filmed here in London.
L’Oreal have also signed Lost star Evangeline Lilly as a representative of the brand, another actress with the trademark fresh face and natural beauty. There does seem to be a shift from the cosmetic surgery craze of last year to healthy-skinned, naturally glowing beauty and brands signing celebs such as Evangeline and Frieda is further proof of this.
We cannot wait to see Freida’s face emblazoned on every billboard, bus and magazine; afterall, she’s worth it.