Danielle Scutt is one of these designers whose clothes are a clear extension of her personality. With several well received LFW seasons under her belt as well as a Topshop denim line, there has always been a great deal of hype and anticipation surrounding her collections – all of which was warranted.
Her most recent collection for S/S 09 was her most prolific, and perhaps her most commercial. It featured a flurry of denim; mainly jeans and boiler suits, juxtaposed with bright orange delicate chiffon. As usual there were several swim-wear pieces and an orange unitard. I loved, loved, loved her bold accessorizing; big jewellery and sun-glasses and hair slicked up and rag-tied. Cropped trousers, high waists and lots of leopard print; it was like being between the pages of American Vogue circa late 60s.
Scutt proclaims to draw from personal objects, such as cosmetics, for inspiration with print designs. Thus the tongue-in-cheek pin-up style images. Also her love of Helmet Newton is evident in her use of bondage, patent and blatant nipple bearing.
I feel particular affiliation with Danielle Scutt because her attitude is all London. She champions accessible, glamour, power dressing. My favorite look of hers; hair to the side with a long plait and bright kaftan, is to me very London but perhaps London in summer during Carnival! It is the fierce, unabashed female. I think there is much left to see from this designer, as she will effortlessly display a sub-conscious representation of our city.
Ella McNaney





