Because She’s Worth It

She has the glossy mane of hair and the dewy young skin, so Cheryl Cole has always been a L’Oreal girl-in-waiting. But now the wait is over – it was announced yesterday that she is to become to the new face of L’Oreal Paris. Cheryl’s first campaign as an ambassador will be for Elvive’s latest product, Full Restore 5, which is being marketed as a ‘miracle’ product for the five top hair annoyances. Between the X-Factor and the many photo opportunities on the red carpet, we’re sure she’ll have no problem showing off her voluminous locks for the brand.
Meanwhile, still in the lives of Girls Aloud, Kimberly Walsh is obviously determined not to be outdone by her stylish bandmate and has landed a contract with New Look. The starlet looks fabulous showing off her J-Lo-esque curves for the brand and apparently she is a the girl that New Look customers ‘most want to be’ this season. We spy Cheryl versus Kimberly style rivalry on the horizon…

The Lady is a Tramp

An announcement that’s bound to cause a stampede around Oxford Circus this morning, the new Kate Moss for Topshop collection will be released in stores today. We can’t believe it’s the eleventh Topshop range from the supermodel – wannabe Kates and fashion insiders alike are still clamouring for the pieces season after season. This collection sees Kate modelling seemingly her favourite look, sexy grunge. With faux-fur coats, vintage-inspired pieces and lots of black, this range is perhaps sexier than the more flirty summer offerings from Miss Moss. The campaign images show the model languidly lounging across furniture in various pieces teamed with laddered tights and smudged makeup, fuelling many fashion blogs to wonder if she was inspired by her infamous nights on the town and the mornings after….

Topshop Cosmetics

Fashion blogs everywhere have been excited all week at the prospect of Topshop cosmetics, after it was announced that there will be a ‘fashion make-up’ range in stores in spring 2010. As with the clothing lines, the make-up ranges will be updated four times a year to reflect changing make-up trends on the catwalks and across the seasons. Great for those of us who can’t afford to buy into the catwalk fashion – we can just have catwalk-inspired eye-shadow instead.

Carli Humphries.