In advance of the UK launch of the Nissan Cube, a car voted by the London Design Museum as one of the 50 cars which changed the world, Nissan have opened ‘The Cube Store’ in the heart of London’s creative hub, The Boilerhouse at the Old Truman Brewery.
The guestlist consisted of trend conscious celebrities including Matt Horne and Jack Whitehall, as well as leading figures from London’s creative industries, including Amy Molyneaux and Percy Parker of PPQ and Vice President of Nissan Design Europe, Alfonso Albaisa. They were treated to an evening of beatboxing from the inimitable Reeps 1, as well as a live illustration battle from street art collective Secret Wars.
The Boilerhouse has been transformed into a new ‘conceptual’ space, with a large installation, a Twitterwall feeding in live debates about the provocative Cube car and Parisian boutique Colette’s first ever pop up shop. Of course, taking the pride of place is an installation of the iconic Cube itself – famed for it’s asymetry and glass ceiling – and which seemed to go down incredibly well with the creme de la creme of London’s trend setters and design experts.