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PIPBA – Impact & Personal Branding
4th September 2009 | 2 comments | 0 votes yet, click here to agree or disagree
Four years ago I came across the term 'personal branding' and my senses went on high alert. I wasn't sure about the label - it smacked of style over substance. All a little too deeply dunked in blatant self-promotion for my taste.
And yet it grabbed me and wouldn't let go. I sensed that there was something simply, ridiculously, logical about it all. I started reading all I could get my... -
Jacqui Smith, British Home Secretary to resign
3rd June 2009 | 0 comments | 0 votes yet, click here to agree or disagree
I have been consciously avoiding writing about MP’s expenses – enough is being said in the press. Suffice to say that this must have been going on for some time and the change in economic climate has no doubt provoked our questioning, and fuelled our outrage. Very simply, rules should be clear and where money is concerned, super duper crystal clear. Oh, and expense claims should be independently checked before...
CONTRIBUTOR
Louise Mowbray
Louise Mowbray, the leadership and personal branding coach writes about people in business and the public eye and current trends.





