LOUISE MOWBRAY

The House of Lords

24th June 2009 | 0 comments | 0 votes yet, click here to agree or disagree

I was lucky enough to be invited by Baroness Mary Goudie to listen to Jim Margolis, Senior Advisor to the Obama Presidential Campaign at the House of Lords yesterday.

Firstly, I have to apologise for the terribly un-British way that I queue hopped, elbowed and hustled to get through security in time for the 11am start. It seems that with schools out, busloads had arrived at precisely the same time.

I digress,...

Read more »

Branding and Marketing – from corporate image to personal brands

15th June 2009 | 0 comments | 0 votes yet, click here to agree or disagree

I am speaking on a panel organised by Women in Public Policy (WiPP) this Thursday evening in London, details below. Do feel free to join us if this is of interest.  Tickets are available to Members at £10 and non-members £25 (+ VAT).

Register online

6pm -9pm

Panel session
Q&A
Networking

Chairman:
Baroness Scott of Needham Market

Speakers:
Rita Clifton, Interbrand
Lucy Richardson, Managing Partner, Brand Legacy
Louise Mowbray, Mowbray by Design
Maura Donlan, GMMB (Obama campaign)...

Read more »

Gordon Brown survives another day

9th June 2009 | 0 comments | 0 votes yet, click here to agree or disagree

Yesterday, in a Parliamentary Labour Party meeting, 50 signatures were needed in a letter to force Gordon Brown to quit. Only 20 were collected. And with the banging of desks reverberating behind closed doors in Whitehall, Mr Brown survived another day.

And the PM promised, “to play to my strengths and address my weaknesses”. So, policy aside for one moment, all of this boils down to leadership style and the resulting...

Read more »

Jacqui Smith, British Home Secretary to resign

3rd June 2009 | 0 comments | 0 votes yet, click here to agree or disagree

I have been consciously avoiding writing about MP’s expenses – enough is being said in the press. Suffice to say that this must have been going on for some time and the change in economic climate has no doubt provoked our questioning, and fuelled our outrage. Very simply, rules should be clear and where money is concerned, super duper crystal clear. Oh, and expense claims should be independently checked before...

Read more »

Flashmobs and other trends

1st June 2009 | 0 comments | 0 votes yet, click here to agree or disagree

Q: What do T-Mobile and Trident have in common?
A: Flashmobs

Flash what’s? Webster's New Millennium Dictionary of English defines a flashmob as “a group of people who organise on the Internet and then quickly assemble in a public place, do something bizarre, and disperse”.

The only difference with the formal definition and the brands mentioned is that some smart, savvy advertising people have picked up on this social phenomenon and commercialised it....

Read more »