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  • Only 49 working days to Christmas…

    Only 49 working days to Christmas…

    21st October 2009 | 0 comments | 0 votes yet, click here to agree or disagree

    Its always really interesting to work with bright young entrepreneurs - they are tuned into managing their personal brands in a way that only the generation who have profiles all over the web can be.  To put the power of social and digital media into context, Jim Margolis, who engineered the Obama campaign said that 4 years ago BF (Before Facebook), the chances of the now US President being voted...

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  • Jacqui Smith, British Home Secretary to resign

    Jacqui Smith, British Home Secretary to resign

    3rd June 2009 | 0 comments | 0 votes yet, click here to agree or disagree

    I have been consciously avoiding writing about MP’s expenses – enough is being said in the press. Suffice to say that this must have been going on for some time and the change in economic climate has no doubt provoked our questioning, and fuelled our outrage. Very simply, rules should be clear and where money is concerned, super duper crystal clear. Oh, and expense claims should be independently checked before...

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  • Flashmobs and other trends

    Flashmobs and other trends

    1st June 2009 | 0 comments | 0 votes yet, click here to agree or disagree

    Q: What do T-Mobile and Trident have in common?
    A: Flashmobs

    Flash what’s? Webster's New Millennium Dictionary of English defines a flashmob as “a group of people who organise on the Internet and then quickly assemble in a public place, do something bizarre, and disperse”.

    The only difference with the formal definition and the brands mentioned is that some smart, savvy advertising people have picked up on this social phenomenon and commercialised it....

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CONTRIBUTOR

Louise Mowbray

Louise Mowbray

Louise Mowbray, the leadership and personal branding coach writes about people in business and the public eye and current trends.

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