LOUISE MOWBRAY

One glass of champagne – that will be £28 please. ka-ching

4th December 2009 | 0 comments | 0 votes yet, click here to agree or disagree

Hilarious!  £28 for a glass of champagne?  I can't imagine how long the newly opened Red Room will last or the clientele they are expecting to attract.  Silly might be the only prerequisite for membership of this deeply un-sexy space.  I suppose the logical explanation is that the club is attached to Les Ambassadeurs Club and they are expecting to claw back the winnings of high rollers in their casino.
I...

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Tell us something we don’t know…

13th November 2009 | 0 comments | 0 votes yet, click here to agree or disagree

The last couple of days have been consumed with public speaking on Personal Branding - I delivered a workshop for Durham Business School on Wednesday and another for Business Link yesterday.  Needless to say, I can't speak anymore so am taking to the keyboard instead! Whenever I am speaking, I always ask the audience to tell us something that we might not know about them - to illustrate how we...

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Only 49 working days to Christmas…

21st October 2009 | 0 comments | 0 votes yet, click here to agree or disagree

Its always really interesting to work with bright young entrepreneurs - they are tuned into managing their personal brands in a way that only the generation who have profiles all over the web can be.  To put the power of social and digital media into context, Jim Margolis, who engineered the Obama campaign said that 4 years ago BF (Before Facebook), the chances of the now US President being voted...

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FAME – what’s it all about?

25th September 2009 | 0 comments | 0 votes yet, click here to agree or disagree

Fame, the remake of Alan Parker's 1980 multi-Oscar-winner hits out screens this week and I will leave the critical stuff to the critics. Thirty years on the world has changed considerably. Fame seemed like an intangible whisper of a dream to all who cultishly fell in love with the original all those years ago – and we now have a generation who believe that it really could happen to each...

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Virgin ‘Still Red Hot’ sells sex, and sex sells

7th September 2009 | 1 comments | 0 votes yet, click here to agree or disagree

Whilst the world is consumed with the recession and transparency, Virgin does the smart thing and sells sex with more than a dollop of humour to celebrate their 25th anniversary. Fabulous, super duper smart, inspired - I absolutely love it. It made me laugh, and that’s always a very good thing.
Another fantastic reinforcement of the Virgin brand - the brand that turned the modern day experience of flying on its...

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“The divorce of the century”

14th July 2009 | 1 comments | 0 votes yet, click here to agree or disagree

Ayesha Vardag, founder of Ayesha Vardag Solicitors won Lawyer of the Week last week following her landmark win in the Court of Appeal acting for a German heiress in the prenup case Tatler headlined as “The divorce of the century”. I talked to her about women in the legal profession and her personal brand - this is what she had to say:
What issues are women in the legal profession...

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The economy in bovine terms…

22nd June 2009 | 0 comments | 0 votes yet, click here to agree or disagree

SOCIALISM

You have 2 cows.

You give one to your neighbour.

COMMUNISM

You have 2 cows.

The State takes both and gives you some milk.

FASCISM

You have 2 cows.

The State takes both and sells you some milk.

NAZISM

You have 2 cows.

The State takes both and shoots you.

BUREAUCRATISM

You have 2 cows.

The State takes both, shoots one, milks the other, and then throws the milk away...

TRADITIONAL CAPITALISM

You have two cows.

You sell one and buy a bull.

Your herd multiplies, and...

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Branding and Marketing – from corporate image to personal brands

15th June 2009 | 0 comments | 0 votes yet, click here to agree or disagree

I am speaking on a panel organised by Women in Public Policy (WiPP) this Thursday evening in London, details below. Do feel free to join us if this is of interest.  Tickets are available to Members at £10 and non-members £25 (+ VAT).

Register online

6pm -9pm

Panel session
Q&A
Networking

Chairman:
Baroness Scott of Needham Market

Speakers:
Rita Clifton, Interbrand
Lucy Richardson, Managing Partner, Brand Legacy
Louise Mowbray, Mowbray by Design
Maura Donlan, GMMB (Obama campaign)...

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