LOUISE MOWBRAY

BA won’t pay

17th June 2009 | 0 comments | 0 votes yet, click here to agree or disagree

It’s a real shame that BA’s CEO Willie Walsh isn’t a warm and cuddly personality. We might view yesterday’s revelation that 40,000 staff have been asked to work for no pay for up to four weeks, made via the company’s in-house newspaper in a different light. In a ‘we’re in this together’ light perhaps.

The offer: “Colleagues are being urged to help the airline’s cash-saving drive by signing up for unpaid...

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Austerity is the new black

11th June 2009 | 2 comments | 0 votes yet, click here to agree or disagree

I don’t know about you, but I am seeing a real resistance to anything wildly ostentatious, overly blinging or downright wasteful. The expansiveness of recent years divorced us all, with zero alimony in 2008 - like a severely wronged, disenchanted, now ex-spouse.

I recently attended the launch of a new restaurant in London. Fabulous décor, attentive service, sublime food. The only glitch? The portions were way, way too generous. Silly generous...

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Flashmobs and other trends

1st June 2009 | 0 comments | 0 votes yet, click here to agree or disagree

Q: What do T-Mobile and Trident have in common?
A: Flashmobs

Flash what’s? Webster's New Millennium Dictionary of English defines a flashmob as “a group of people who organise on the Internet and then quickly assemble in a public place, do something bizarre, and disperse”.

The only difference with the formal definition and the brands mentioned is that some smart, savvy advertising people have picked up on this social phenomenon and commercialised it....

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