It’s not just the clothes that get us all excited at London Fashion Week – it’s also the elaborate hair and make up which set the look for forthcoming beauty trends.
So t5m caught up with MaxFactor Creative Director and international make up guru, Pat McGrath backstage at Issa, as she prepared the likes of Naomi Campbell and Chanel Iman for their catwalk moment.
The Issa collection was inspired by a tropical storm – think deep greens, rich golds, molten metallics and blacks and greys – and Pat transferred this theme into the make up, with heavy, rich eye colour, sweeping black eyeliner and thick, dramatic eyelashes. Pat has been using MaxFactor ‘Lash Effect’ mascara, which she credits with creating the false eyelash effect on her models! She then compliments this eye make up with a simple ‘melon’ shade of nude and shimmering lip gloss.Pat even gives us tips on how to recreate this dramatic look at home – advising us to go easy on the eyeliner, but to experiment with colour!
Asked to pick out her favourite trend from the shows so far, and Pat is torn between the romantic look we’ve seen at Louise Goldin and Jasper Conran, and the more, edgy and powerful looks at House of Holland and Issa herself…
For runway shows, style commentary and celebrity interviews from London Fashion Week A/W 2010 check out http://www.livefromfashionweek.com/ for a live stream from fashion week.




