As soon as the first model sauntered down the catwalk for the PPQ A/W’11 show, batman hat firmly in place and giant heart pendant hanging from her neck, you know you want to be part of that club. Let’s proudly exclaim, we all want to be PPQ girls.

For the winter season Amy Molyneax and Percy Parker were all about the accoutrements. They accessoried their models with large boxy totes in colours that matched the dresses, chunky jewellery, and big buttons. One small evening bag was encased in what appeared to be an ice cube.

The shoes were other-worldly, a platform heel in an array of neutral colours – here’s the fun part – they were erupting with layers of fine fabric and feathers in a flurry of whimsicality.

The South African born Amy Molyneax was brought up in Cheshire, her partner in crime Percy Parker hails from the Isle of Wight and this culture collision has resulted in some serious fashion fun. The brand, which was launched in 1992, is in an exceptional situation for one so young. Now receiving funding from the Icelandic retail Baugur PPQ are set for even more success.

They were celebrated for launching a drain-pipe revolution in London and then the rest of the UK followed suit. Note Molyneax’s super-skinny leather trousers for her finale bow. PPQ is synonymous with luxurious, underground cool and the front row did not disappoint. The capitals most style savvy flocked to view the latest offering, Paloma Faith, Corrine Bailey Rae and Kimberley Walsh to name a few. It was no surprise that the label draws the attention of some of music’s biggest stars, Molyneax and Parker also founded 1234 Records; mixing their two loves fashion and music.

S/S’11 for PPQ was all about bright pop’s of colour and crazy prints but the designers went full circle with this most recent collection showcasing simple silhouette’s in classic black, grey, and light purple. The dresses were tight, structured and there was not a skinny jean in sight.

By Katie Randall