Love shiny hair? If you’re nodding, there’s a great new treatment in town that you’ll love to try. It’s a ‘Brazilian’ blowdry keratin system that is free from Formaldehyde. I went to Percy & Reed to try the 3-step treatment. The first step is a cleansing shampoo, which has a ph5 formulation that won’t strip the hair from it’s natural oils. Your hair is washed twice, then blow dried until it’s damp. Step 2 is the volume reducer, which is left on your hair for 15-20 minutes. The solution is applied into your hair and then dried using straighteners. Finally the mask is applied for 5-10 minutes. It contains Keratin to deeply penetrate and nourish the hair. It’s a very relaxing experience after which – Voilà! You’ve had your Brazilian blowdry. The result is fantastically shiny and soft-feeling hair, and it lasts up to 12 weeks so a good investment!
Hair Shine Perfect Restore Brazilian Blow Dry is currently exclusive at Percy & Reed. Price £230