The & ROLLS retail store in Daikanyama, Tokyo was designed in the image of one word: neo minimalism.
This concept shop for the company that distributes general goods – mainly belts – oozes contemporary simplicity. Age-old materials like plaster, mortar, tin, steel and glass are combined with renovated antique furniture to give the space a new and nostalgic feel.
As designer Masaru Ito says, “While we are in the unprecedented worldwide economic crisis, the glamorous taste boom is weakening. This shop is produced to simulate the new strategy for the age where fake things are dumped, and only the real deal can survive.”
Store Details:
& ROLLS
1F, 10-8 Sarugaku-cho, Shibuya-ku, Tokyo, Japan 150-0033
Tel/Fax: + 81 3 3780 8508
www.and-rolls.com