US fashion comes to the UK

18th October 2010 | 2 comments | 0 votes yet, click here to agree or disagree

Asos, New Look and Topshop better watch out as America's favourite fashion store Forever 21 hits British shopping malls.

We gave America Topshop now they’ve returned the favour by introducing celebrated fashion store Forever 21 to British shores.

There once was a time when you had to fly across the pond to pick up designs from America’s answer to Primark and New look but not anymore thanks to the opening of two new stores in Birmingham (The Bullring) and Dublin (Jervis Centre) mid November. The store in Ireland will also cater for men, plus size women, children and a offer couture designs.

Other stores are rumoured to follow in London, hopefully in time for Christmas-plllllllllease.

And if that wasn’t enough they are also launching a UK friendly version of their website at forever21.com where you can shop till you drop in the comfort of your own home.

FYI- Forever 21 was launched in LA in 1984 and now has 460 stores worldwide -what took them so long to get here? Lines include clothes, jewellery and shoes with new designs arriving in store daily.

Fans of the store include Paris Hilton, Kirsten Stewart, Taylor Swift, after all even celebs like a bargain.

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Katy Morton

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I am an aspiring fashionista who currently works on a weekly B2B magazine. I have also written a beauty article on how to get perfect skin, write my own weekly blog and have interned at Sky Magazine. After leaving university with a degree in media I worked at a post production company (TV) and several fashion houses before doing a diploma in Magazine Journalism and turning my hand to writing. I work in London and live just outside the city, but in the near future am hoping to move a bit closer to the Capital. I'm mostly likely to be found glued to the internet, laden with shopping bags or cleaning out my wardrobe to make room extra room for the contents of the shopping bags. I love London and New York and secretly aspire to be Sex and the City's Carrie Bradshaw, living in NYC, writing my own column and able to buy as many designer shoes and dresses as I desire. I enjoy shopping, art, travel, chocolate and film. My blog will cover fashion, art, design, film and exciting events taking place across the Capital.