This weekend I’ll be front of the queue for the launch of the iconic French designer Sonia Rykiel’s knitwear collection for H and M.
Known as the ‘Queen of Knits’, Sonia Rykiel’s collection, launching on 20 February, will showcase the French designers signature style with brightly coloured stripped and overtly feminine pullovers, embellished jumpers,floaty dresses and jumpsuits.
The collection is Sonia Rykiel’s second collaboration with the High Street chain after launching lingerie and related accessories last Winter.
Sonia Rykiel began her career in 1986 when she opened her first boutique in France. The flamboyant redhead has since become a national icon whose career has been celebrated with many honours and on the French social and cultural scene. She has also written nine books, and after her daughter joined the company in 1975 she has expanded her lines to include: Sonia by Sonia Rykiel, Rykiel Woman,Rykiel Enfant and shoes and accessories.
This is the latest of H and M’s many designer collaborations having featured collections by Stella McCartney, Matthew Williamson, Comme des Garcons in the past and most recently the collection by shoe extraordinaire Jimmy Choo.