We caught up with Daniella Helayel, the designer behind Issa London after her A/W 2010 show at London Fashion Week.

Daniella tells us that the inspiration behind her collection was ‘Ny-Lon’, New York and London, and that she wanted to create a city collection – with more graphic prints, and a harder feel, whilst at the same time remaining chic and feminine.

The look was finished off with some aviation inspired headscarves and essential winter sunglasses – all wrapped around Lady GaGa inspired statement hair…

An essence of London with the harder edge of New York, Issa London’s collection has got us all looking forward to next season.