Disney owned studio, Pixar is leading Hollywood in animation. Having the hallmark stamp of Pixar on a film, guarantees an audience and revenue. It also guarantees audiences value for money and Toy Story 3 is the 11th feature from the studio, which began life in 1984 as the computer graphics division of George Lucas’s Lucasfilm Ltd, before Steve Jobs bought it for $10m two years later.
According to the Guardian, only Japan’s Studio Ghibli has been more consistently groundbreaking in animation, and even it has floundered somewhat with its last two films. Arguably, Pixar has not floundered, although Cars did see a dip in the usually splendiferous profits. Toy Story is one of the studio’s biggest hits, with humour in double entendres satisfying both children and adults mixed in with brilliant effects and story lines which are engaging and heartwarming for all without being mushy. My ultimate personal Pixar favourite is Ratatouille which reminded me of the Disney films I used to watch in the 90s such as Beauty and the Beast and Aladdin. In Ratatouille, the effects enhance the story rather than the story being a byline to technical gadgetry. The story warmed my cockles, leaving me feeling emotionally involved with a rat that dreams of being a world class Parisian chef.
According to reviews, Toy Story 3 shouldn’t fail to please, especially in 3D. It’s already out in the US but it will come to UK cinemas on July 19th.