Proving that fashion and philanthropy really can mix, Vogue is hosting a Fashion Night In digital shopping event to raise funds for the charity Kids Company. And now that even this season’s shearling aviator is struggling to keep out the cold, the idea of a stay-at-home shopping event sound even more appealing. With brands including ASOS, Net-a-Porter, Matches, Browns, Astley Clarke, My-Wardrobe and Space NK joining Vogue for the event, it looks set to be a sartorial feast; with the retailers providing online shoppers with exclusive fashion and beauty offers, bespoke video content and competitions. The site will be updated every five minutes throughout the evening by the kind souls at Vogue.com, who will be on hand blogging advice about the offers available. The Fashion Night in follows on from Wintour’s own brainchild, Vogue’s Fashion’s Night Out, which graced London recently with a dazzling array of mouthwatering fashion and beauty events. This mainly meant stores extending their opening hours and wages leaving bank accounts faster than you can say ‘Topshop.’ Dolly Jones, editor of Vogue.com, said: “We’re delighted to be in a position at Vogue.com to undertake this enterprise and to bring the world of fashion into the hands of dedicated shoppers for this unique and exciting occasion. It’s a first for the online community and we’re incredibly proud to be its host.” The event will take place on the evening of November 1 from 5pm until midnight, with a percentage of all sales made on the night being donated to Kids Company, which provides practical, emotional and educational support to vulnerable inner city children. However, if the anticipation is proving too much, savvy shoppers can plan their online shopping itinerary in advance by logging on to the microsite www.vogue.co.uk/fashions-night-in, which will list all of the activity planned for the evening.