Berlin – Italian home appliances company DeLonghi is betting that Germans are about to discover home espresso coffee en masse, executives said at the IFA consumer-electronics fair in Berlin. DeLonghi Deutschland chief executive Helmut Geltner said:
“The rate of household penetration in Germany is less than 10 per cent so far, it’s much higher in Switzerland and Austria. DeLonghi is exhibiting its fully automatic coffee machines, irons, home air-conditioners and products from its subsidiary brand Kenwood at Europe’s biggest fair in the sector.
IFA opens Friday and runs till September 9.
According to coffee-statistics.com “Germany is now the world’s second largest consumer of coffee in terms of volume at 16 per person.”
Geltner said the brand lifted its German sales 15 per cent in the first half of this year and expected German sales of 125 million euros for the full year, mainly on the back of growth in sales of high-end coffee machines costing 1,000 euros or more.
For coffee fanatics, we recommend DeLonghi’s coffee art video here on t5m - where renowned coffee artist Soren Stiller Markussen creates Barrack Obama and David Cameron using just chocolate and foam!
