Renowned for her cosy and homely stores, Cath Kidston praises the stores of Paul Smith and Joseph as ‘changing fashion stores in London, and maybe even beyond’.
Describing the ‘friendly and cheeky’ style of Paul Smith’s stores – a designer Cath admires for his ‘energy and effort’, and the cool modernist architecture of Joseph’s layout, Cath demonstrates how carefully she considers every aspect of her floral empire.
Stay tuned to Cath Kidston’s channel here on t5m for more insight into her incredible brand.
