‘It’s all about breaking down the fear factor,’ explains founder of the Affordable Art Fair Will Ramsay, when we sat down to ask what it’s all about.

We spoke to Will outside the fair in Battersea Park, sitting next to one of the art works The Game, by Richard Southall.

The fair, which runs until this Sunday 26 October, aims to make art more approachable for the average person. ‘It’s affordable, accessible, approachable and educational.’ In other words, it’s well worth a look.

Hannah Berry